Why are emailing and automation inseparable?

Emailing is the process of sending electronic messages to a group of people. You use this tool to reach your customers in a direct and personalized way. The main goal is to strengthen customer relationships, promote products or services, and increase sales. History and evolution Email marketing originated in the 1970s. Since then, it has…

Interpersonal skills: why they are key to professional succes

Interpersonal skills refer to the ability to interact positively and constructively with other people, taking into account their needs, emotions, opinions and expectations. Therefore, these skills involve communicating clearly and knowing how to listen actively . They also involve knowing how to adapt to different situations, contexts and cultures, as well as managing any potential…