A video marketing campaign is always a good idea for a brand, for the promotion of a product or service. In short, if you can say it with a video, it’s better . And if you can do it with an animation, well, it’s even better! In this article we will talk about what animated graphics are, also called motion graphics , and what opportunities are open to you with a video of this kind. We will also talk about the characteristics and how to create your video in animated graphics.
Graphic animations, what are they?
People tend to interact much more with video content than with images or just text. However, the best way to make a video is not always to rely on traditional filming, which requires actors, locations and so on. It is easy for the costs to increase significantly and the result is not always professional.
Often, especially if the goal is to explain how a new product or service works, or to create emotional content, the best way may be to rely on a motion graphic video.
These are videos that use computer-generated graphics and animations to convey your message. In such a video, you can use a variety of elements such as infographics, graphs, text, photographs, and more.
When and Why to Choose a Graphic Animation
You can choose to opt for a graphic animation when you need to convey interesting data in a clear and precise way, for example by showing numbers or graphs, or highlighted texts. These are therefore videos more similar to a presentation or an animated infographic (Read -> How to create an animated presentation ).
Or, when you have to create a video tutorial that would be too complex to shoot in real life: representing only the key elements of the situation to be explained, for example by using stylized characters, can be much simpler.
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To see the video click on the image
Again, if you need to create an emotional video that conveys abstract concepts, animated illustration can provide great results.
Motion Graphics Video Opportunities
The opportunities that an animated video can give you are many. Among the many, the fact that this type of content is very engaging, especially for certain target groups, stands out . Thanks to original scripts and subjects, you can ensure the attention of your audience, from the beginning to the end of your video.
Custom Mascots and Animations
Another great opportunity that animation gives you is the ability to create a computer graphics mascot. You can basically create from scratch, with the help of an expert or a small team, a character that can act as a spokesperson for your brand. It is wrong to think that animated characters are only suitable for promoting brands for children: what you see below, for example, is Captain Closer, a character created for a series of video tutorials for a banking institution.
The costs of a video in animated graphics
Animated videos have very variable costs: we start from just slideshows of photographs with the addition of over text, music or icons to arrive at videos made entirely in 3D. In any case, to create ad hoc illustrations, create a storyboard that combines images and copywriting, animate the illustrations and finally edit the video and choose the music, a dedicated team is needed, with specific skills in the field of motion graphic design.
At Eclettica-Akura we have a team of illustrators, copywriters and video makers ready to bring your next video to life. If you want to get an idea of the types of motion graphics videos we have created in recent years, download the free guide.
Smarketing is a methodology that allows the Marketing and Sales departments of a company to work in close synchrony, to improve collaboration, communication and efficiency, to consequently obtain better profitability.
Our Gansu Mobile Database offers extensive mobile data services with a wealth of data from various places, including cities and rural areas surrounding Gansu province. This vast database provides businesses with crucial mobile numbers to interact with a diverse clientele across all sectors. With Gansu Mobile Database, you may reach a wider audience, develop your marketing strategy, and have direct conversations with special database potential clients. Whether you’re looking to establish a reputation in Gansu or connect with people in the surrounding locations, our cell phone database is the perfect tool for memorable, secure, and efficient contact.
Why Smarketing
It is quite intuitive that, in order to vietnam phone number resource make the most of Inbound Marketing methodologies and find new customers on the web, it is essential that all company departments collaborate actively and profitably. But in most cases this is not the case. This is in fact evident from the work of the Harvard Business Review Insight Center , which published data from a research according to which 87% of the terms used by Marketing and Sales departments to describe each other are negative.
For marketing, those from sales are “simpletons”, “incompetent” or “lazy”; for sellers, those from marketing are “useless”, “irrelevant” or too “academic”.
An important fact also emerges from this research: companies that have collaborative marketing and sales teams aligned on objectives obtain an average annual turnover growth of 20% .
What is marketing and sales team alignment?
The two teams must have the same goals and be interdependent ;
goals must be transparent and visible to both teams ;
marketing activities must be tied to the Sales Team’s sales quotas ;
the remuneration of the two teams must be linked to the marketing objectives
achieved and to the sales results;
training of people and communication between teams must be continuous .
Smarketing can be applied within companies of any size.
How to do it? Here are the 5 fundamental steps.
1. Speaking the same language
Inbound Marketing has a rich vocabulary of semi-technical terms, on which it is good for the two teams to be aligned. In particular, it is essential to share the reference terminology for contacts: based on the stage of the buyer’s journey (user side) and the sales funnel (our side) in which the contact is located, we will have to talk about:
Prospect : potential customers who visit the site and of whom we only have a few data (usually the email) who have signed up to the blog or newsletter;
Lead: Refers to a contact who has submitted a form in exchange for a content offer, such as an ebook, white paper, etc.;
MQL (Marketing Qualified Lead): These are contacts who have identified themselves as Leads but are more engaged and ready to be contacted by sales;
SQLs (Sales Qualified Leads): SQLs are MQLs that your sales team has decided to take on because they find them very interesting;
Opportunity: An opportunity is a SQL that a sales rep has communicated with and classified as a “potential customer”;
Customer: finally we get to the customer, the main goal of our work.
To learn more about Inbound Marketing terminology or if you have doubts about some marketing concept/term you’ve read around, you can consult the guide:
Hubspot: Tools and Terminology .
2. Define a service level agreement (SLA) between the two teams
Who does what? In what time frame, with what methods?
The SLA (Service Level Agreement) between the marketing team and the sales team defines what each team undertakes to achieve to support the other in achieving its objectives .
It is important because it serves to define in a unique and indisputable way the alignment around the objectives shared and approved by both.
These are rules that apply in both directions, such as:
Marketing is committed to providing a certain number of quality leads required, in a certain period of time, to achieve the company’s revenue goals;
Sales is committed to responding quickly (within 24 hours) to contacts referred by marketing and to following up on leads with the most development opportunities on a daily basis with follow-ups.
3. Produce, update, share reporting
Data analysis and reporting allows marketing and sales to improve conversion rates over time.
For marketing, it is important to have contact information, status updates for each contact, to understand how the path within the funnel evolves , to verify that the identified buyer persona always corresponds to the real user (and update it if necessary), as well as to know which marketing programs work and which do not.
The main benefit for sales is the increase in contacts , together with all the data and information relating to their online behaviors… which translate into increasingly targeted strategies , with a consequent increase in ROI.
In particular, continuous and shared reporting allows you to:
analyze which marketing sources (organic, social, referral, etc.) are bringing in the most customers;
use conversion data to understand how each individual piece of content on your site contributed to generating customers . So what content is best to highlight to convert more leads into customers;
provide a timeline of all interactions a contact had before becoming an MQL or customer, what content they downloaded, emails they clicked on, and other behaviors;
pass information to sales , so you can connect and engage with contacts within the first 24 hours, before the contact “colds off”;
Send automatic updates to your sales team when leads revisit your website or perform other key actions, to ensure you’re trying to contact them at the best time.
4. Data is more reliable than emotions
Now that you’re collecting a lot of data from your marketing and sales activity reports, you need to start using it to make decisions. Dashboards
are a great tool to surface data that helps align the two teams, because they provide frequent, public, and transparent updates that indicate how both are performing. By evaluating the volume of visits, leads that have entered your funnel, customers obtained, and comparing them to monthly goals or data from previous months, you can evaluate the effectiveness of your strategy and optimize it in a targeted way, if necessary.
