Trends in email marketing during the war

The war significantly affected all aspects of business, and email marketing was no exception. Despite the hope for new technological changes, many trends that dominated the market in 2021 remain relevant today. Let’s consider the main trends that should be taken into account for effective work with clients.

Back to basics: Personalization and triggers
At the beginning of 2022, companies were expected to pay more attention to technological solutions such as electronic signatures, Customer Journey Map optimization, and other innovations. However, as the survey results showed, the majority of enterprises remained at the level of past tactics. One of the most effective tools that remains relevant are triggers. In particular, abandoned cart remains one of the most effective sales triggers since 2017. But this does not mean that you can limit yourself only to him. There are many other trigger options that can be optimized for better results.

War and email marketing

Read also: Step-by-step guide overseas data to launching email newsletters for business

War and email marketing: how to adapt to new realities
During the war, many companies were faced with the need to cut costs, which led to changes in their marketing strategies. For content marketing agency: why It’s essential for tour business example, at the beginning of the spring of 2022, communication via email decreased sharply, and only 40% of companies said that they continued to work according to the previous schemes. However, already by June, most companies returned to their usual indicators, and email marketing began to cn numbers  play an important role in communication with customers again.

Interestingly, even during the war, customers expected support and involvement. For example, when companies launched newsletters in early spring, they received significant feedback from an audience eager to get involved in social initiatives and share their activities.

Personalization as the key to success

Personalization as the key to success
Modern email marketing is increasingly focused on personalization. Companies that have achieved success in this field, such as Shafa marketplace, use an individual approach to each client. In such letters, each user sees only the information that concerns his interests: clothing size, favorite brands, viewed products. This significantly increases the effectiveness of mailings, because the client feels that the company is addressing him personally.

Engage your audience through testimonials

Content from customers: Engage your audience through testimonials
Another ongoing trend is customer-generated content. Reviews, photos with hashtags, comments – all this can be integrated into your newsletters. By engaging customers in the creation of content, you not only increase their loyalty, but also create unique emails that reflect real interactions with your brand.