What is AMP and why is it important for SEO?
At SEOlogy we love to continuously generate content for you, who are a lover of this topic just like us. That is why today we bring you answers to a question as common (but complex) as what is AMP?
Here we will answer everything you need to know to understand what AMP is, how it relates to SEO, how it can be implemented, and some of its advantages and disadvantages, so that you can always make more informed and conscious decisions on your website.
What is a Google AMP page?
To understand what AMP is, the first thing you need to know is that it stands for Accelerated Mobile Pages.
So, AMP is part of a project that Google launched with some other partners with the intention of improving the loading speed of pages accessed from smartphones or tablets.
How do AMPs work and why use them?
So, to continue understanding what AMP is, we will tell you that this is an open source protocol for all websites and compatible with all types of content, especially if it is one that contains posts and news.
AMP focuses on the text and eliminates the other resources that slow down the loading speed. Therefore, a specific language was developed for this.
AMP has the same common HTML code, but with how to build telemarketing data some exceptions and peculiarities. So much so that it acquired a new name: AMP HTML, which is characterized by:
The project uses its own caching CDN, which allows this server to retrieve AMP pages, verify their correct implementation, and if positive, store the response to provide an optimal user experience. It is possible to have both the “regular” version and the AMP version for any page.
What is Google AMP used for?
The most important function of this technology is to be able to optimize loading speed, since heavy elements such as CSS or Javascript are eliminated.
Advantages and disadvantages of implementing AMP
Let’s now look at the major advantages and a couple of disadvantages of implementing this technology on our website:
Advantages
- Loading speed: With AMP optimization telegram tdata kontuak prezio baxuan eta bermearekin mobile-friendly web pages load 85% faster (i.e. almost all in less than a second). This allows you to achieve:
- Prevent users from leaving our website, which will reduce the bounce rate .
- Make users more likely to fill out our forms or make purchases.
- That Google recognizes us as a well-optimized page, which will help us climb positions in the SERP.
- Mobile-Friendly Pages: It is true that you can achieve good usability and user experience on a website on your mobile Verizon without AMP technology, but it definitely makes it much simpler for developers.
Disadvantages
Here are some of the issues that could occur when implementing AMP technology on a website:
Poor user experience: AMP page URLs are afb directory long and complicated, making it difficult for Google to understand them and for users to share them. However, when you access the page, the URL displayed is the Google URL. According to Google, this is a temporary issue and they are working on a fix. For the time being, it is an inconvenience. Extra page to generate: If you don’t manage your canonicals, you could have a duplicate content problem .
How to implement AMP on a website?
To implement an AMP website, you need to install a plugin that allows you to create one. Some do it automatically, while others give you more autonomy when making decisions.
How does it help optimize SEO strategy? The role of Google AMP
Loading speed is a relevant factor for Google and, therefore, it is a factor that we must control when we are doing SEO.
