Why we are struggling to grow our affiliate network quickly
I shouldn’t really be surprised. We’re doing this for the first time and like any learning process, it takes time. I’m referring to the collaboration with influencers. It’s something new for us. It will be one of the main bets to boost sales outside of Amazon in 2024.
Contents [hide]
1 Lack of experience
2 Small network of contacts
3 Lack of established process
4 Inefficient and ineffective funnel
5 Lack of branding
Lack of experience
If you don’t know or do something austria phone number library for the first time, it’s normal that you lack experience. Especially things that at first glance seem more or less easy in practice have their nuances that matter and that make the difference. It’s a search process. Let’s see what we find.
Small network of contacts
For these things you also need a network Hoe om ‘n e-posbemarkingstrategie te skep of contacts. We have contacts on forums in both Germany and Spain but it’s also a matter of resuming and reactivating our presence in those communities. Our reach is still very small. Increasing a network of contacts is a slow process.
Lack of established process
Even though I always ask my team gambler data the same question, I still have the feeling that we are not yet at the point of having a stable process for contacting influencers to propose a collaboration. I have to ask more detailed questions, but my intuition tells me that we are not there yet.
Inefficient and ineffective funnel
Even though we may have a process, it is very possible that it is set up in the best possible way. We cold-call most people. The best thing would be to look for some kind of interaction before proposing a collaboration.
We have to go little by little. We will learn, but we also have to go faster. Time is running out and in 2024 we do not have that much.
Lack of branding
In the end, our brand is tiny. It is clear that 99% of those we are going to contact do not know us yet. In this situation, it is difficult to have a good conversion rate. It is a different task, but it will have a positive impact on the acquisition rate.
We have to go little by little. We will learn, but we also have to go faster. Time is running out and in 2024 we do not have that much.
