The Pros and Cons of Long Posts
Today, we have a question from Emma Cameron.
“Hi Darren, I love your podcast!
I found your 7 day intensive blogging updated 2024 mobile phone number data series very helpful, and it led me to write a post I might never have gotten around to otherwise. In answering my most frequently asked question, which is ‘What is Art Therapy’? This has turned into an incredibly long post which covers things which are not easily found elsewhere online.
I have a question for you: is it better to leave it as a single, very long, authoritative and useful evergreen post, or should I split it up into several shorter posts?
Which of those would be better for getting my website seen by more people, ranking higher in Google etc?”
In Today’s Episode the Pros and Cons of Long Posts
- Writing a long post – Pros
- Readers get all of the information on one post
- It can increase reader satisfaction
- They can be quite comprehensive and authoritative
- Long posts can rank well in Google – possibly because of increased links or a ranking preference
- Writing a long post – Cons
- Long form content takes a lot of effort to research and write
- Unless you are an amazing writer, some of the readers may not get all the way through it
- Can be draining to the author when it comes to ideas for the long run
- Series of posts – Pros
- More posts to sustain you over time
- SEO advantage – the more David Clark Vendo-Konvertiĝo ĉe ConvertPlus focused your posts are there can be SEO advantages – A series of posts all linked to each other may rank for smaller key phrases
- Interconnected posts can help with SEO – Internal links
- A series can build momentum and give your readers a sense of anticipation
- A series may help build subscriber count
- Can help build more page views – good for stats
- A series may motivate a blogger to write more
- Can be used like a free course for your readers
- Series of posts – Cons
- Some readers will prefer to get it all at once
- Can sidetrack your whole blog for a bit
Another option is maybe you can cz leads do both. Run a series, then compose all of it into a particular piece of content. This content can be used for an . Optin form or even sold as a PDF version.
