Branding and marketing are closely related to each other, although they are two different things. If both of these things are present and both are implemented properly,
In the world of marketing , branding or brand image is You can be successful in the business world closely related to marketing. However, both are completely different things. It can be said, they are different but need each other. But it turns out that not many people know about it.
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This is the Difference You can be sucessful Between Branding and Marketing
To understand the relationship between brand europe cell phone number list image and marketing, we must know the difference between the two. Let’s discuss them one by one in the following description.
1. Branding or building You can be successfulbrand image
Building a brand image is a stage that provides a determination of the characteristics of a brand. In it, there are many elements. Starting from the brand name, logo, color selection, and many more. All of these elements must be in line with the vision and message that is owned. Included in the brand image are jingles, taglines, and distinctive aromas.
Brand image is needed for companies
A competing in the business world. Of course, the main benefit is as a differentiator. There may be several types of the same product on the ბიზნეს ელ.ფოსტის პროვაიდერები market. With a brand image, the product can be distinguished as to who owns which.
In addition, brand image is also useful for promotional and attraction needs. Simply put, brand image makes a product better packaged. Attractive packaging certainly invites curiosity for people and potential consumers.
A strong brand image can ultimately become au cell numbers a market controller. Because, consumers will tend to choose products that are already known. Especially in Indonesia, where consumers are very brand minded . It is very difficult for anonymous brands to compete in the market.
2. Marketing
In a business, marketing activities are the most important thing. Because, marketing is the spearhead of the company in gaining profit. By definition, marketing is a process of introducing a product or service. Efforts to make consumers interested in the product are still included in the scope of marketing.
Through marketing activities, customers will know the strength of the product. That is why the marketing team must be equipped with a good understanding of the product. Marketing is also a means to maintain the value of a product in the market.
In practice, marketing emphasizes the process
A of making consumers respond to promotional activities. That is why marketing is usually more tactical and to the point compared to brand image.
In terms of time, marketing is something that can be built instantly. Just with a leaflet, you can direct consumers to buy. Unlike building a brand image that takes a long time to stabilize and get a place in the hearts of consumers.
The Relationship Between Brand Image and Marketing
Now that you know the difference between brand image and marketing, can you draw a common thread that connects the two? If not, let’s continue reading.
If brand image is an element of the product, then marketing is how to sell it. Both of these things are immediately very closely related and need each other. Imagine, no matter how good the brand image is, it will not sell if it is not marketed. Conversely, no matter how great the marketing is, if the product appearance is poor, it will still not bring profit.
Brand image is a way to attract consumers
While marketing encourages consumers to make purchases. Brand image builds and maintains consumer loyalty, who continue to buy products because they respond to marketing activities.
An easy example is a store that is having a big discount on all products. This discount is how marketing works. However, what customers buy is a product that has a strong brand and a good reputation.
See? Branding and marketing are indeed different. However, they complement each other. That is why many people misinterpret that they are the same. In fact, the basis of their knowledge is different. However, you must synergize both to achieve success in the business world. Because, neither is better. However, having both is the best.
Also Read: Reasons Why Customer Loyalty Is Important For Business
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