SMS boasts an astonishing 98% open rates , making it the most preferred form of communication today.
With more phones in the world than the world’s population, the dominance of SMS marketing, A2P messaging and RCS Business Messaging is no surprise.
As the world has witnessed the increasing 20 Fascinating SMS adoption of artificial intelligence and other cutting-edge modern technologies, it only keeps up with the evolution of text marketing, keeping it as the most personalized and intimate method to reach out to customers with the highest deliverability.
For businesses, it is essential to stay ahead of the curve and be aware of current technological forecasts, trends and statistics that predict the future of marketing and communication in the world.
With this blog, which curates the most fascinating SMS marketing trends and statistics, we’ll do the same for you!
Top SMS Marketing Trends and Statistics in 2024
Below are some of the top SMS marketing trends, followed by the statistics that indicate or prove them.
Engaging customers list of netherlands cell phone number via SMS
SMS has a 45% response rate , which is nine times higher than email, and even matches WhatsApp business messaging at over 40% .
26% of businesses use SMS to send discount offers to their customers to keep them informed.
More than 50% of potential customers make purchases after a marketing text.
93% of businesses use one-time passwords (OTP) to verify user logins and payment requests.
Read also Top 10 SMS 20 Fascinating SMS Marketing Practices for Businesses
SMS Marketing Powered by Artificial Intelligence
73% CX experts believe AI will power every customer experience interaction.
An AI-powered SMS marketing digital payment app: how satispay works campaign can improve your CTR by 40% simply by optimizing message sending times and leveraging customer data and behavior.
According to McKinsey, AI offers hyper-personalization, which can help generate 5-8 times the return on marketing investment and increase sales by 10%.
People in the age group of 18-34 prefer text/SMS as their notification channel from businesses.
55% People prefer to use SMS over cz lists Facebook Messenger and WhatsApp. Reflecting the power of SMS marketing even with the dominance of social media.
Due to its ease of use. Simplicity and accessibility! SMS is the preferred communication channel for consumers to receive brand updates or notifications, accounting for 48% of the total.
