your Buyer Personas helps you better understand the concerns and of your customers (current and potential). This way, it is easier to offer your product or service as a solution, since you know how to
In Inbound Marketing, defining
help your Personas and provide email data value to them. In addition, it facilitates the task of creating relevant content and makes the choice of the channel/format more accurate. Getting with Buyer Personas
Buyer Personas are upon real customer data (taken from your database), information by the sales and customer service team, and forms or interviews. You can also use market research to investigate your potential buyers.
In our post about the importance
of segmenting Buyer Personas, we compare a Buyer Persona to a friend. This is because, when someone close to you has a problem or challenge, you are not only interested in knowing about it, but you also try to help however you can.
The same goes your customers. In traditional Marketing, segmentation was mainly based on demographic and geographical aspects. Although these elements are still relevant today, we need to take a more contemporary approach: Inbound Marketing. With the Inbound methodology, you should not only be in knowing what your customers need, but why they need it.
When collecting information on the heartbleed bug and what you need to know your Buyer Personas, you should not simply use generic questions; the key is to delve deeper and use “why” and “how” questions as your guide.
HubSpot, the leading platform in eu phone number Inbound Marketing, recommends these Buyer Persona questions to guide you: Comments/Feedback: Examples of real feedback about their challenges and objectives. This information can be obtained through
Finally, and taking into account the four types of Buyer Persona questions above, it is important to give a face and name to your Buyer Persona. It is a way of providing humanity and which is one of the basic principles on which Inbound Marketing is
To complete your Marketing Strategy with the best tactics, read this post. If you still have doubts about Buyer Personas or anything else in Inbound Marketing, contact us and we would be happy to have a conversation with you.
