Social media helps young people connect

entertain and express themselves. 4. Statistics on advertising spending on popular social networks Social media is an effective advertising channel for brands. Here are some statistics on advertising spending on. Brands will expand their cooperation with experts and influencers in specific fields.

social media platforms

4.1. The average CTR of ads is 1.21% in 2022 According to Insider Intelligence, the average CTR (click-through rate) for social media advertising is 1.21% in 2022. The platforms with the highest CTR are LinkedIn at 2. branding and community development. Social media offers high marketing efficiency at low cost.

businesses use popular social networks

CTR indicates better advertising effectiveness. 4.2. 77% of to reach consumers Social media is an important marketing channel for businesses. According to GlobalWebIndex, 77% of businesses use social media such as Facebook, Instagram, YouTube, etc. to reach consumers. Key activities include advertising, direct customer interaction.

of users follow at least one brand

on social media According to Sprout Social, 90% of social media users follow at least one brand on platforms like Facebook, Instagram, Twitter ### 4.4. 76% of users of popular social networks have purchased a product they saw in whatsapp lead  their news feed Social media has a powerful impact on people’s purchasing decisions. According to GlobalWebIndex, 76% of social media users have purchased a product after seeing it in their news feed.

The platforms with the highest shopping

rates are Instagram at 72%, Pinterest at 67%, Facebook at 61%. This is a huge opportunity for brands to boost online sales through social media. 5. Trends in using popular social networks in 2024 In 2024, new trends will continue to Како да го изберете најдобриот менаџер на заедницата за вашиот … emerge and change the way users interact on social media. Here are some of the prominent trends: 5.1. Video Content Dominates Popular Social Networks Short videos will continue to dominate content on social media platforms like Facebook, Instagram, TikTok, YouTube, etc.

Users spend more time watching videos

than reading text. New video formats bw lists such as livestreaming, eye tracking, and augmented reality (AR) will become increasingly popular. Brands need to focus on producing quality video content to engage audiences. 5.2. Influencer Marketing Collaboration with influencers and KOLs will be an important marketing trend on social networks. Instead of focusing only on celebrities.