Users, who had both Netflix and WhatsApp installed on their smartphones, were presented with the offer to stay in touch via WhatsApp Messenger. If a person clicked “I’m in,” they would start receiving messages about their account, TV shows, and movie suggestions. Half a year later, Netflix offered the same opportunity to its users in the UK. The trick here was to continue engaging with customers even after they canceled their Netflix subscription. New ads and show reminders prompted recipients to re-subscribe to the streaming platform.
Agent Provocateur – in-depth counselling
Luxury lingerie brand Agent Provocateur decided to go a step take telegram advertising service further with recommendations for customers. A couple of years ago, the company launched its Ménage à Trois campaign dedicated to Christmas. Agent Provocateur offered couples to start a group chat with the brand assistant on WhatsApp. During the conversation, the company representative gave personal recommendations and facilitated the discussion about what the prospects wanted for Christmas. 31% of these conversations resulted in in-store visits and 61% converted into website traffic.
The campaign was so successful that
Agent Provocateur decided to make WhatsApp consulting a sms the conversion rate of a marketing campaign permanent service for VIP clients. Saffola – real-time help If you’ve ever been on a diet, you’re probably familiar with the cravings for a slice of pizza or a cookie. Indian healthcare brand, Saffola, decided to build its campaign around fighting this craving for unhealthy foods. To help people combat their harmful eating habits, Saffola created a WhatsApp chatbot. A user could message this bot when they felt a craving for comfort food.
In turn, the chatbot attempted to
distract a person with pre-recorded positive reinforcements, riddles, an bzb directory even a rap song. The latter promoted Suffola’s new active slimming drink. Adidas: Addressing audience concerns Sportswear brand Adidas used WhatsApp as part of its new shoe promotion campaign. The brand decided to focus on a narrow audience, amateur football players, and help them address their specific problem. Football teams often experience problems with things. Some players may drop out at the last minute before a match and there may be no replacement.
