SMS The conversion rate of a marketing campaign

What is the conversion rate?

Sometimes called conversion rate. Therefore, conversion rate is the number of goals achieved divided by the number of contacts who received a message during your campaign. It is then expressed as a percentage (multiplying the result by 100).

The first goal is usually a sale, but downloading a PDF can be a goal. Therefore, as can filling out a contact form.

SMS Let’s take a concrete example: you have created a marketing campaign to encourage your contacts to purchase a product using a promotional code. You sent 1,000 SMS and 100 of your contacts purchased the product using this promotional code: the conversion rate of your campaign is 10%. (100/1000 = 0.10, so 0.10×100 = 10).

Why calculate the conversion rate?

It is an essential element to optimize the costs of your communication. Furthermore, in combination with other key performance indicators (KPIs) such as click-through rate and conversion rate, it can allow you to improve your communication, strengthen your hooks, refine your way of segmenting your contact base and therefore, ultimately, increase your turnover.

SMS How do I know if my campaign generated conversions?

SMSAs a SaaS platform for sending , smsmode ^©️ provides a large amount of data (reception rates, sending errors, responses, unsubscriptions, etc.) SMS But, unlike a website, it does not allow you to follow sms promotional campaign up on potential customers from the moment they receive the message to the moment they make a purchase. SMS It can therefore seem complicated to calculate the conversion rate of a campaign.

Here are some scenarios that you can use to evaluate the conversion rate of a campaign:

SMS Conversion Rate Evaluation of a Campaign for an E-commerce Site

• Using a promo code: Include a code in your marketing message. SMS If it is only available on your site, you will get immediate feedback on the overall conversion of a campaign: every purchase made with the code is a conversion triggered by your campaign.
• Integrating a link to a dedicated page or a tracking URL: The link can lead to a landing page created for this purpose or contain tracking options (source, support, etc.). From this entry point, you can track your customers’ behavior in a classic way, up to a potential conversion.
• Use RCS , the new conversion acceleration channel: this new type of message has a double advantage. First, the addition of carousels, buttons and clickable images/links gives you the ability to track the customer journey as a tracking URL. Second, these new features make your offer more attractive, both aesthetically and in terms of the fluidity of the process. A real reinvention of the customer experience.

For a physical store

The Promo Code: This method works for both e-commerce and offline retailers. The codes presented at checkout by your customers are conversion goals achieved by your campaign.

SMS SMS S MS incentive: using the same the new mobile messaging channels 2021 principle as the promotional code, encourage your customers to present a code at the checkout to benefit from a discount. You can then compare the number of messages sent with the number of discounts granted for this reason.

E-booking and the landing-page solution: This solution proposed by smsmode ^©️ allows you to benefit from the attributes of a website without having to create one. With the landing-page solution, you can integrate e-booking, maps.Therefore, buttons and contact forms. Choose the objectives you want to achieve and you can calculate your conversion rate at the end of the campaign.

What is a good conversion rate?

Therefore, there are as many good conversion rates as there are types of goals to achieve.

If your goal is to download a document. Therefore, sign up for a newsletter, or create an account, your conversion rate will necessarily deb directory be higher than that associated with a sales goal.

In the world of email, 4% is considered a good average. For a white paper download. Therefore, you can expect a double-digit conversion rate. If your goal is to sell a high-priced product. Therefore, a rate of around 1% can be quite satisfactory.