Creating random posts is not the right way. Remember that one of the great proposals of Content Marketing is to educate the. Audience and guide them on the purchasing journey. Resolving their doubts and generating value. This is when the Inbound Marketing methodology comes in. In which content is created. According to the stage in which the consumer is within the sales funnel .It is essential to align deliveries and meet publication deadlines. Especially when we manage projects with many professionals involved.
Take advantage of your company's talents
This practice is becoming more common email contact list on corporate blogs and is a great way to add even more authority. If your company has specialists in certain areas, this can be an opportunity even in terms of SEO. The so-called EAT attributes – Expertise – Authoritativeness – Trustworthiness are among the best practices recommended by Google experts. We do not have a way to precisely calculate its impact on positioning, but by analyzing the performance of many sites , we can deduce that the search engine gives priority to content whose authors are experts on the topic in question.
Hire the right professionals
Nowadays it is easy to find good professionals BY lists in the market, the difficult thing is to find those who are suitable for your business. A degree is essential, but a specialized professional or one with experience in projects similar to yours can contribute much more to your brand. Of course, finding top-notch producers isn’t as simple as posting a job opening on social media groups, although it’s also a means of finding candidates. You will need to search the websites and blogs in your sector and analyze their publications.