SMS marketing has become a crucial tool for businesses in Mexico. With 98% open rates and a high return on investment, it is essential to take advantage of this communication channel. However, the use of SMS messages for commercial purposes is regulat by Mexican Legal Guide SMS legislation, which requires attention to legal details.
This legal guide aims to provide a clear and practical analysis on how to comply with the Feral Law on the Protection of Personal Data Held by Private Parties (LFPDPPP). It will address essential regulations that affect the sending of SMS, including:
Inform consent
Transparency in data management
Restrictions on content and schules
With valuable information to optimize your campaigns, you can avoid legal problems and ensure the success of your SMS marketing strategy.
1. Legal context of SMS sending in Mexico
The legal framework that list of bolivia cell phone number regulates the sending of SMS messages in marketing campaigns in Mexico is crucial for companies. Below are two key aspects:
Feral Law on the Protection of Personal Data Held by Private Parties (LFPDPPP). This legislation protects personal data and establishes that explicit user consent is mandatory before sending any type of message. “Companies must demonstrate that they” have obtain this consent Legal Guide SMS appropriately, which includes clear information on how the data will be us.
Public Registry of Consumers (RPC) :
This registry, manag by PROFECO, allows consumers to opt out of receiving advertising. For companies implementing SMS marketing! it is essential to verify that their contact lists do the best telegram bots for fun and entertainment not include numbers register in the RPC. Ignoring this regulation can lead to significant penalties and damage to the brand’s reputation.
Compliance with the LFPDPPP and the RPC is not only a legal obligation! but also a strategy to build trust cmo email list with your customers. By respecting these regulations, your company can operate within. The legal framework and maximize the effectiveness of your SMS marketing campaigns.
2. Inform consent Inform consent is essential in SMS marketing. It is defin as the clear and explicit authorization given by users to receive commercial communications via text messages.
