According to Adjust australia phone number list e-commerce app installs grew 12% year-over-year in 2021, while sessions grew 15%. Our latest stats show that growth has continued in 2022. In this article, we’ll analyze e-commerce app installs. Sessions and revenue over the past two years to gauge how the vertical is growing year-over-year and help marketers prepare for the upcoming holiday shopping season.
E-commerce app installs grow faster than at start of pandemic
While e-commerce app install growth has slowed somewhat in the first half of 2022, it is still higher than it was at the start of the pandemic, up 3% in H1 2022 compared to H1 2020. So far, May looks like the best month of 2022 for this vertical. With installs 5% higher than the H1 2022 average. Overall, the expected sharp drop in installs since the end of the pandemic has not occurred, and the number remains stable.
User activity in e-commerce apps is also growing in 2022
So far, the number of sessions in e-commerce apps has shown steady growth in 2022. In the first half of 2022, the number of sessions exceeded the 2021 average by 8%, and the average for the first half of 2021 by 6%. It is worth noting that these figures are significantly higher than the results during the beginning of the pandemic. In the first half of 2022, the number of sessions exceeded the average for the same period in 2020 by 31%. This confirms the assumption that the shift to mobile devices for shopping is not a temporary trend, but a new general direction for the vertical.
We also took a closer look at session growth
Rates across different sub-verticals. Deal-seeking apps showed the highest growth in the first half of 2022 (+9% in sessions compared to the first half of 2021). The explosion in popularity of this topic is most likely due to rising prices due to inflation. Shopping and marketplace apps recorded year-on-year (YoY) growth of 7% and 5%, respectively.
In addition to sessions another indicator
that has grown over the past two years is the time spent working with e-commerce apps. Session duration in these apps increased from 10.4 minutes in 2020 to 11.3 minutes in the first half of 2022. Sessions in shopping apps lengthened most noticeably: from 9.1 minutes in 2020 to 11.3 minutes in the first half of 2022. The average session duration in discount search apps and marketplaces in general changed little. For marketplaces, this figure was 11.1 minutes in 2020, 11.6 minutes in 2021, and 11.5 minutes in the first half of 2021. Session duration in discount search apps increased from 6.4 minutes in 2020 to 6.5 minutes in the first half of 2022. In general, an increase in the number of sessions does not lead to a decrease in their duration. This has a positive effect on the app’s revenue.
Every year, users spend more and more in apps
In addition, preliminary data for 2022 shows that in-app purchase revenue for e-commerce has declined (compared to 46% year-on-year growth in 2021), but is still above the 2020 average. In-app purchase revenue for H1 2022 has grown by 91% compared to H1 2020 data. May 2022 also saw a record year, with revenue 12% higher than the H1 2022 average.
Interesting fact : May 2021 set a record for e-commerce app revenue since Adjust started tracking this metric, with the month being 9% higher than November 2021 and 18% higher than the year-over-year average.
How to Grow an E-Commerce App in 2022?
While overall economic activity around the world is slowing down, key trends in e-commerce apps suggest that the industry still has room to grow ahead of the upcoming holiday season, when users are likely to spend more time and money when choosing gifts for loved ones. In the US alone, online sales are expected to exceed how to use text messages to collect debts? in 2022. That’s almost double the $222.1 billion in 2021. Here are some tips on how to effectively engage users, increase their activity, and drive sales during the 2022 peak season.
The main thing is attention to the needs of a specific user
Personalizing the user experience helps drive more conversions, sales, and leads. Shoppers love personalized attention to their needs at every stage of the customer journey, from personalized ads to unique selections of recommended products. To keep up with the ever-changing desires of users, you must constantly monitor trends and adapt your product. Modern machine learning algorithms will help you conduct experiments based on objective data, eliminating the need to guess.
AI algorithms for product selection
And search results optimization based on real-time data allow brands to always provide users with the most interesting and relevant content for a particular customer. The algorithm can analyze the browsing history of customers and recommend new products to them. This helps maintain customer interest and encourages them to make spontaneous purchases.
Automated chatbots can also be used to personalize customer interactions. They can answer frequently asked questions about products and orders, provide advice, process requests, and redirect users to customer support staff if necessary.
Analyze app metrics to better understand your users
Internal app metrics allow you to collect important information about your users. Quality analytics is the key to success in a highly competitive market. It also allows you to build a plan for the most efficient allocation of resources to achieve your goals. For example, statistics will show at what point users leave the app, and will also allow you to calculate their lifetime value and return on advertising spend (ROAS). Without this information, it is impossible to quickly make objective, balanced decisions for the effective development of the app.
However, the analysis process itself is becoming increasingly complex due to the increasing number of data sources. That is why every advertiser needs a single platform for visualization and reporting. Adjust’s innovative fax database analytics solution solves this problem and saves employees’ time with convenient tools for creating reports, visualizing and analyzing all sources on one screen. With Datascape, marketers get full access to all application metrics with full detail of information, which allows them to quickly optimize campaigns and focus on product development.
There should be no obstacles on the customer’s path to the desired product
It is extremely important to simplify the purchasing process as much as possible to reduce the number of “half-way abandoned” orders. Think about which stages of the checkout process can be simplified and accelerated. Allow customers to pay for purchases in one click, using the payment details they have already specified. This is very convenient and does not require any additional actions from the customer.
Guest discounts work well for those who have not previously purchased from you. Once they realize that the brand can be trusted, these customers are more likely to return and create full accounts. It is also necessary to provide users with several payment methods to choose from. The ability to send the product to an address other than your own and specify another person as the recipient is useful for those looking for a gift for a loved one.
If the customer is still hesitant to place an order, send a payment reminder via email or push notification. A discount or free shipping will finish the job, and the customer will be in your pocket.
Reward repeat customers
An effective way to increase sales is to focus on customer retention. This can be done, for example, by rewarding regular customers and those who spend large sums of money on your products. A classic solution is a loyalty program for customers with additional bonuses for a purchase or inviting a friend. You can also develop a program with a set of points that can then be spent on discounts, free shipping, and other gifts. Offer existing customers exclusive discounts before the holidays. This way, your most valuable customers will be among the first to choose something from your bestsellers.
