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To scale content production, you need email leads professionals, tools and, above all, a good strategy. Much more than creating texts, images, infographics, videos or interactive materials with volume and frequency, it is necessary to develop effective ways to manage the project, optimize results and involve our team. No matter what your area of ​​expertise, if you want to stand out on the web, at some point you will have to expand your content production, either to satisfy your own demand or due to competitive pressure.

What does it mean to scale content production

It means making adjustments throughout email leads the system to increase production in a proportionate way, that is, to increase expressively without losing the level of quality. It’s not just about increasing the number of posts, but also about being increasingly useful to your buyer persona , providing them with as many materials as possible to educate them, help them solve problems, and guide them during their purchasing journey . There is no point in simply making an avalanche of posts just to increase the volume of content on your corporate blog .

Why scale your blog content production

These doubts are very common and even BY lists somewhat controversial. You don’t have to visit many sites to find hot discussions on the topic. What we can say is that quantity is important, especially when it comes to building authority on the web, but there is no way to define an ideal average number of publications, since this information does not exist as an infallible standard for all strategies and brands. . With the exception of very specific searches ( long tail ), the content that gains positions in the SERPs generally belongs to domains that have a considerable volume of publications.

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