Deep linking in mobile apps is a technology that launches an app and opens a specific page in it once a user clicks on a link on a web page or in another app. Deep linking is a surefire way to improve user experience and increase conversion rates . So today […]
mobile advertising
3 posts
In 2020, stay-at-home orders increase people’s time online and the nee for online entertainment increased. For example, game streaming service Twitch saw a 19.7% increase in daily traffic from January to March, while TikTok’s DAU (daily active users) increased by 15.4%. These trends have continued into 2021 and 2022. The […]
Shopping on mobile devices is more popular than ever. At the beginning of the pandemic, e-commerce apps saw a significant increase in user activity as they became a convenient replacement for closed retail stores. Now, even as offline shopping has returned to normal, people still prefer to shop online. In […]
