Here are the four types of user engagement. The Contextual Engagement Context includes understanding the “why” behind a customer’s engagement. Technology is the liaison that helps marketers better understand why consumers react to their products in a certain way. For example, customers who engage with a brand at a particular time of day may do so because they see a specific infomercial play on the television. If a brand knows that an infomercial is increasing sales, they can make changes to it to offer upsells with the current offer. They can also offer deals and limit-time offers that create urgency in their buying market. The Engagement of Convenience The engagement of convenience is self-explanatory. Many businesses add convenience to the shopping experience to increase user engagement.
The Four Types of User Engagement
Think about it How many people use the Walmart app to do their grocery shopping? It takes the guesswork, time, and effort from the Spain Business Fax List shopping experience. All they have to do is select the items they ne on the app and drive up to the designat section of the store to pick up their food. They don’t even have to get out of their cars. Walmart associates bring their food out and put it inside the car for them. Customers who don’t even want to pick up their groceries can order them on Amazon or Instacart. While grocery shopping online is a newer way of shopping, it has grown dramatically in a small amount of time. Customers share their experiences with these companies.
The Engagement of Convenience
All of the customer feback is us to improve user engagement. If the engagement of convenience can be utiliz in a business, definitely use it. Consumers may choose a product or service bas on convenience versus a ne. How often have you purchas something at your local Dollar General Store that wasn’t what you usually use By Lists because you didn’t want to go to Walmart for one thing? The Emotional Engagement Many business owners miss the mark by not taking into account emotional engagement. Since humans are emotional creatures, creating convenience and relevance of contextual engagement will depend on emotions. User behavior is bas on emotio.
