The 10 most powerful words in marketing
The powerful impact of words in the multiple languages in which we communicate as a species is not unknown, and if they achieve such effectiveness verbally, then imagine how the best techniques and methods of expression have been time, this is how marketing has evolved , becoming one of the most powerful tools for selling today as has not been seen since many previous attempts, and therefore, here are those words that can be “magic” if you want to sell more.
developed and optimized over
These are the 10 most powerful words in marketing:
It is one of the most used resources, but it does not lose its effectiveness. The power of free to win us over has been proven in many studies over the years, so don’t forget to take advantage of it in your campaigns.
You (or the name of the person you are addressing). Personalized marketing is trending and, thanks to overseas data big data , we can delve deeper into it every day. Therefore, when writing the copies, you must make it very clear to the user that you are Marketing .
thinking of them and only them
Economic arguments have always played a very important role in marketing, and even more so since the rise of “ low-cost ” brands. Clearly indicating to the user to other brands or options can be the key to convincing them.
how much they will save compared
4. Opportunities are like a train that only passes through the station once: either we catch them on the fly, or they are gone forever. Once again, we are creating a sense of unrepeatable opportunity to generate the reaction we are looking for.
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5. Here we take advantage of the famous sense of urgency: if we know that something may end soon, we will hurry to take advantage of the opportunity.
6. We all like to feel special and unique. That’s why offers that promise a product or even have a good chance of success.
7. Easy. In the modern world, stress and oversaturation are our daily bread. That’s why when a product promises to make our lives easier, it’s much more attractive to us. In online marketing, this word is very useful to give users bgb directory confidence in registration processes, forms and other formalities: the easier we make it for them to become a customer, the more likely they are to convert.
content that not everyone can access
8. Another characteristic that is very much ours: the love of novelty. “New” is one of the star claims of marketing, whether it is a product launch or an improved feature. If you have the opportunity to introduce it in your communications, don’t hesitate!
9. Fast. In the online environment, to not waiting, so never abuse their patience! We want to achieve the results we are looking for, and the sooner the better. This magic word lets the consumer know that they won’t have to wait, and that reinforces their impulse to buy. The term “immediately” also works well.
10. This magic word takes advantage of a characteristic as human as the fear of risk. The client needs to be sure that everything will turn out well, and words like “guarantee” or “guaranteed” contribute to that security. If you can, it is convenient to reinforce it by explaining what your guarantee consists of.
users have become accustomed
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At The Cloud Group we have a team specialized in marketing, custom software, SEO positioning, smart application development, advertising campaign design and all kinds of solutions that will help you take your projects or companies to why write if no one reads you? another level. Do not hesitate to contact us through this means or through the contacts described on our website.