Ana amfani da sarrafa kansa ta kasuwanci a cikin yawan kamfanoni masu girma kuma da yawa suna la’akari da shi. Ana ɗaukar sarrafa kansa a matsayin wani abu da ke haɓaka kasuwancin ku da. Adana albarkatu amma menene binciken ya ce? Shin tallan tallan yana da fa’ida, kuma idan haka ne, ta yaya?
Manya suna jagoranci, ƙanana suna biye da su.
Majagaba, manyan kamfanoni, masu fafutuka na aji da tallace-tallacen kamfanoni sun riga. Sun gano aikin sarrafa kansa, haka Arewacin Amurka da Kudancin Amurka. Turai tana biye a baya kuma ƙananan kamfanoni. Da masu sayar da B2C suna da wasu ayyukan da za su yi.
Amurka ta nuna hanya amma
Turai na biye a baya. Ƙungiyoyin Arewacin Amurka sun fi 14 % mafi kusantar amfani da sarrafa kansa na tallace-tallace fiye da Jagorar Musamman takwarorinsu na Turai (Econsultancy & Act-On 2017).
Farashin B2B. Kashi 53% na ƙungiyoyin B2B suna amfani da fasahar sarrafa kansa ta tallace-tallace, kuma ƙarin 37% sun ce suna shirin aiwatar da shi. (Econsultancy & Dokar-On 2017).
Kananan suna fara farawa. Kashi 10 ne kawai na kanana da matsakaitan kamfanoni ke amfani da sarrafa kansa na talla Digital Capital Advisors 2015.
Kamfanoni masu
jagoranci sune tsofaffin matakai. Manyan kamfanonin ajin su 67 % sun fi yin amfani da sarrafa kansa na talla fiye da sauran (Aberdeen Group 2014) kuma tabbas sun yi amfani da shi na ‘yan shekaru (Gleanster 2013). Hakanan ƙananan kamfanoni masu nasara suna amfani da sarrafa kansa na tallace-tallace sau 7 fiye da sauran.
Masu hawan sama Xestión do risco financeiro: como mitigar os posibles problemas empresariais suna yin amfani da shi sosai. Kashi 63% na kamfanonin da suka zarce gasarsu suna amfani da sarrafa kansa na talla (The Lenskold Group 2013).
Talla ta atomatik yana biya
A cikin hasken ƙididdiga, ana ɗaukar sarrafa kansar tallan a matsayin mai amfani kuma yana haifar da sakamako mai ƙima: babban juzu’i, ƙarin jagora da riba mafi kyau.
Darajar kudi
57 % suna jin cewa sarrafa bulk lead kansa na talla ba shi da tsada ko kuma darajar sa (VB Insight 2015). 98% na ‘yan kasuwa sun yarda cewa ingantaccen sarrafa kansa na talla yana da mahimmanci ga nasarar kasuwanci na dogon lokaci (Econsultancy & Act-On 2017). 45% na hukumomin tallace-tallace sun dogara da dandamali na sarrafa kansa na talla don nuna ROI Ascend2 & SharpSpring 2017.
Amfani mai gani. 45,9 % na masu kasuwa sun ce sarrafa kansa na tallace-tallace ya inganta ƙwarewar abokin ciniki (Liana Technologies 2017). Kashi 74% na kamfanonin da ke yin aikin sarrafa kansa, sun bayyana cewa yana da amfani sosai a gare su (B2Bmarketing.net & Circle Reseach 2015). Kashi 78% na ‘yan kasuwa sun ce sarrafa kansa na talla shine babban dalilin samun ingantacciyar riba The Lenskold Group 2013.
