Our favorites are: the aforementioned. In this third step you will spend a couple of weeks with the tool you choose. The task is to use it to find ideas that complement the list. The objective is to deepen the created document as much as possible so as not to leave any important keywords out. The more keywords you include, the better. Step 4. Measuring an extensive and detailed list of keywords in a spreadsheet or notepad, we can undertake the hardest work of the process: purging and selecting the critical keywords for the business.
The seasonality will graph the behavior
To execute this task we will need to collect detailed business lead information for each keyword. And to do so we will use the same tools that we took into account in the previous point. The task is to enter the entire list of keywords that we have built in the tool we have chosen, so that said platform adds the search volume, seasonality and level of competition data for each keyword. The volume will show us how many searches. The keyword received in an average month. The seasonality will graph the behavior of the search volume of each keyword in the months of the year and the level of competition will tell.
Classify with the collection of the
Us how competitive a keyword is a high level of BY Lists competition means that many businesses are using or trying to position themselves for said keyword . Classify with the collection of the three indicators we will be able to advance to the next step: sit down as a team to discuss, from the business perspective, which are the most coherent and convenient keywords for each phase of the consumer journey. We do the classification to create groups or clusters of keywords that we could work together. The objective is to reduce the volume of keywords that we have in the document, to keep those that represent the best opportunities for the business.