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The methodology for creation and

With good keyword research , defining the editorial line of your blog or the publication calendar for social networks will be a piece of cake. The list of keywords will show the team what topics should be addressed in the digital world to be consistent with the consumer journey and business objectives. That document will also serve as a guide for your search engine optimization efforts. By defining and prioritizing the essential keywords for the company, a clear seo work plan can be drawn up. In addition, this document will give them clues about the critical keywords for each moment in the relationship with the audiences and thus they will be able to design advertising campaigns that reinforce the business’s position in the market.

Keyword research must be done

How to do keyword research the fundamental b2b leads steps. Keyword research for digital marketing is a process. That must be executed in order. To obtain its full benefits. Keyword research must be done following a method, otherwise a lot of time and resources could be wasted. Likewise, it is important to understand that this is not a one-time process. Your keyword research has to be seen as a living document, which is constantly reviewed and improved — because keywords depend on the changing behavior of people, markets and competitors. Working on keyword research has to become a habit of the digital team, so that they are never taken by surprise by a keyword, a competitor or the intentions of a consumer. The methodology for creation and updating must be internalized and developed as an individual and collective skill.

Therefore the first step in building keyword

This methodology is made up of seven steps that BY Lists we will describe below: step 1. Brainstorm no one knows your business and its customers better than you and your team. Therefore the first step in building keyword research is to search your brain and that of your collaborators to make a list of the business keywords. That brainstorming is the starting point of the study and we believe that there is no right or wrong way to do it. The only thing we recommend is that you do one synchronous exercise and one asynchronous exercise. For synchronization, take out a workspace with your team, free yourselves from distractions and sit down to throw ideas into the air. During the process, open a spreadsheet or notepad and write down all the search terms that you think people who are searching for what you offer are using.

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