We can’t stop. We can’t settle. We have to keep creating structures that force us to do the things that need to be done.
Our goal has to be in line with this. We have set ourselves a goal of 110k in turnover each month on Amazon with the accounts of the group companies. You can’t achieve this just like that, and especially not if you act like we did in our beginnings, which was to work a bit at random.
Contents [hide]
1 Optimize products with a lot of stock
2 Optimize products with a lot of sales
2.1 Review and optimize texts
2.2 A+ content
2.3 A/B tests
Optimize products with a lot of stock
This point is certainly risky and debatable. Betting on a dead horse? Maybe, but we won’t be able to know without doing the necessary work.
There are certain products that we bet on at a certain point but that have been gathering dust. That dead capital has to start turning around. Our way of launching a new product that we don’t give much importance to is with a quick and simple listing that doesn’t take us much work to get it out.
The optimization will consist of improving the texts, optimizing the translations, improving photos, completing photos and in exceptional cases also adding A+ content.
Optimizing products with a lot of sales
This part is already quite obvious. Well, at least now. You have to keep improving what you have because otherwise sooner or later it will fall apart.
Reviewing and optimizing texts
Here we have a lot of work ahead of us. The top sellers still have a lot of potential for improvement. Above all, the translations are not perfect. Some things that were translated in the past or through Amazon’s automated translations can be greatly improved. We also have to redo keyword studies to make sure we are using the most relevant terms. Things are good and in constant movement. Either you move with them or you fall off the boat.
A+ content
We rarely launch our products with A+ content. The reason behind it is simple. We want to go faster. It’s not always the smartest way, but at some point you have to make a decision about the priorities you set. When you have as many tasks as we do in the backlog, it’s not easy to focus on everything. In the end, you have to sacrifice something.
A+ content allows us to have a greater presence. At the branding level, you transmit more confidence to the consumer. It’s also a perfect opportunity to cross-sell to other related products.
A/B Tests
We still do this too little. We can’t be in everything even if that’s the intention. We have to test main images, titles, bullets, etc. We are doing it punctually, but the potential is immense, especially in our top sellers. Here we have to achieve incremental improvements little by little over time. There won’t be one thing that will make us improve conversion by 20%, but it is certainly something that can be achieved with many small changes.
We have to do what we have to do and to do that we have to create structures and processes that
