At the time of writing, there are about 89 billion (in B) spam every day. Although spam emails are harmless, they are a huge problem for businesses like yours.
If you want to send legitimate business emails, it’s getting harder and harder to stand out because there’s so much junk out there.
One of the reasons is Spam traps . Even if you’re abiding by all the rules and sending proper, clean emails, you could land in the spam folder and have your addresses blacklisted, because of spam traps.
Today we will tell you what the pitfalls of spam are and how you can avoid them successfully when sending emails.
What is Spam Lock?
A spam trap (also known as a honeypot) is a fake email address created by internet service providers and companies to intercept or trap spam messages. Simply put, a company take email marketing service creates an address that has only one purpose: someone can send spam to it.
If you have a list of legitimate email addresses, it means you are emailing the right people. However, a spam trap is a fake or expired email address, and if you send a message to such an email account , it means that you have obtained a spam trap email address through dark methods and that you are sending spam.
Not sending to the correct email address has consequences such as a higher bounce rate and reduced sender reputation.
In short, a spam trap is an actual trap designed to prevent spammers from messing up a company’s inbox. The problem is that you can accidentally send an email into a spam trap, even if your intentions are good and you’re sending the most legitimate emails in the world and trying to reach the right person in your contact list.
Anti-spam organizations use spam traps to distinguish spammers from legitimate senders.
Before we get into the details of how to avoid these spam traps, let’s discuss the different types of spam.
Two different types of spam traps
Depending on how serious a company is about anti-spam, it can implement different types of spam traps. Let’s rank them from most serious to most serious so you can easily avoid these invalid email addresses.
Intact spam traps
When something is pristine, it means it is pristine. Pristine traps are email addresses that are never used to send or receive email, and their sole purpose is to catch spam. A company or ISP sets up a spam trap email address like this with only one purpose.
Falling into these spam traps is quite easy. A website can embed in its code a huge number of emails to different people in the organization. Among
them slips a fake, pristine best practices for employee training spam trap. When a spammer searches a website’s entire contact list, they also get an untouched spam trap.
When they send emails to everyone on the list, nothing happens until they send the email to untouched spam folders. Then the sender’s e-mail will be blocked and all future e-mails will end up in the spam folder.
Of all the pitfalls of spam, this is the most damaging to the sender’s reputation. If you fall into an untouched spam trap, you can damage your reputation as a sender so much that it will be difficult for you to send emails in the future. Bad news for deb directory email marketers who care about email deliverability .
Fortunately, this type of spam trap is easy to avoid with proper email hygiene, and we’ll show you how to avoid it by using an email validation service.
