Why Bulk SMS Marketing Works: Benefits and Use Cases
The SMS marketing industry is estimated to reach approximately $38.4 billion by 2030, growing at a compound annual growth rate (CAGR) of 21.26%. This is an Bulk SMS Marketing effective marketing strategy to ensure successful reach. Bulk SMS messaging involves sending a large number of SMS simultaneously to numerous recipients.
Suggested Reading: 20 Fascinating SMS Marketing Statistics and Trends for 2024
As a business, if you are still wondering whether to choose this marketing channel, this guide will help you make an informed decision.
Here, we look at why you should send bulk SMS, how bulk SMS marketing works, what benefits businesses can expect, and what use cases they can adapt.
Understanding Bulk SMS Marketing for Businesses
What is ?
Distributing a large number of text messages to targeted users’ mobile phones for promotional or marketing purposes is called bulk SMS marketing.
Bulk SMS boasts an list of saudi arabia cell phone number average of 98% open rates, the highest of all communication channels. Plus, 90% of mobile users open the text within 3 minutes.
Image of a man using a phone, with a message stating that SMS has an average open rate of 98%, making it the most effective channel.
This makes SMS one of the fastest and most effective communication channels, as it offers a greater chance of reaching a user.
Not only are you taking advantage of the fast deliverability, high open rates, and reliability of SMS. But you are also multiplying the impact through mass messaging.
25% Organizations choose SMS marketing primarily because of its effectiveness and efficiency.
Image highlighting why SMS is one of the most effective and efficient channels, with 25% of businesses now choosing it over other channels.
Read also Top 10 SMS Marketing Practices for Businesses
Benefits of bulk SMS marketing
Image highlighting the fun and miscellaneous benefits of bulk SMS marketing, showing a phone displaying an SMS message.
Instant Messaging
allows you to send notifications, alerts, and messages, offering cz lists instant messaging. Since most recipients read SMS within 3 minutes of delivery, it allows businesses to reach their audience instantly.
High open rates
SMS marketing often records the highest open rates. The reliability and immediacy of text messages guarantee direct communication and fast customer service.
Personalization
Personalized messages are the 33% contributor to increasing the likelihood of a user subscribing to an SMS campaign.
