Once you understand your customers
Once you For this reason, the fundamental element of every strategy is certainly the content . Creating interesting content that captures attention and offers add value to users is a fundamental objective for every brand to achieve. According to research conduct by BuzzSumo, LinkIn users are primarily interest in ucational. Content and content that helps them stay up to date on topics in their professional sector. It is essential, therefore, when defining the itorial calendar, to plan content that can teach something and that can also stand out from the numerous other posts . Articles that provide the company’s particular point of view on the latest technological developments and content.
Which will appear in the fe together
That describe the brand’s values and way of working are the most appreciat. LinkIn provides Pulse , a section dicat to the publication of thematic articles that is very easy to use. Pulse is a very important tool for diversifying your publications and, above all, for offering personal content to your network of contacts, with the web designs and development service other news; not just short posts, or sharing other people’s content, but actual articles, with images and links, to expose and explore particular topics. Pulse, in short, is a method of in-depth analysis capable of going beyond the dynamics of the social network to enhance the strictly professional vocation of LinkIn.
Engaging content images and videos
After having defin an itorial plan and all the useful tools to implement it, we arrive at the individual posts. Before anything else, attention should be paid to the choice of images and the use of videos according to what LinkIn reports, in fact, images involve times more than textual content and videos are BY Lists times more effective for starting a conversation. For this reason, great attention to images, with the introduction of infographics and the presentation of slides through SlideShare . The platform allows and encourages users to upload videos directly to LinkIn without linking to external platforms such as Youtube; uploading a video in native mode will allow greater visibility of the content.
