As Ricky Bobby said, “If you’re not first, you’re last.”
Since users rarely visit the second page of search results, ranking on the first page of Google is essential. That’s why we’ve put together our tips for getting your website on the first page of Google.
Why is Google’s first page important?
The first page of Google—and your website’s presence overseas data on that page—is important because few users go beyond the first page of search results. In fact, the first page of search results receives 95% of traffic .
So, if you manage to get on the first page of Google, you can get:
- Greater brand visibility
- More organic traffic
- More leads and/or sales
How to get on page 1 of Google
Learn how to rank on page 1 of Google now:
1. Perform SEO audits
Regular SEO audits ( monthly or quarterly) can help highlight SEO issues or opportunities. For example, you can use SEO audits to resolve 404 errors on your website, which can affect rankings.
Free SEO audit tools include Screaming Frog, as well as SEO.com.
2. Target long tail keywords
Long tail keywords are a phenomenon for search engine optimization (SEO).
Although they receive less traffic, they often offer higher conversion rates for businesses. People searching for a general topic often receive an answer and click away, while those searching for a very specific search are often ready to take action.
For example, “men’s basketball shoes” is a general keyword, while “best Nike basketball shoes” is a long-tail keyword. While there are more people searching for the general option, people searching for the long-tail keyword are likely to want to buy the shoes.
Use long tail keywords to reach (and convert) your audience.
Follow SEO best practices
To appear on the first page this helps you look at the lead’s past actions of Google, you must follow the best SEO practices:
- Make your content navigable and indexable
- Use your target keyword in your title tag and meta description
- Format your content so that it is easy to read, for example by using bullet points.
- Improve your content with schema markup
- Improve user experience (UX) , for example by compressing images
For more SEO best practices, use our SEO checklist !
Produce useful content
Crawling, indexing, and ranking websites takes a lot of resources. That’s one of the reasons why Google has emphasized the importance of useful content. If you want your website to rank first on Google, be useful.
You can produce useful content by:
- Share anecdotes, like how your company does XYZ
- Highlight the author’s experience or credentials to demonstrate EEAT
- Provide multimedia supports, such as graphics or videos, to enhance understanding.
When you provide unique value, your content stands out from the rest in search engine results pages (SERPs) . You also stand out to users by demonstrating that you know the topic and can help them.
Develop shareable resources
Your backlink profile is one of Google ‘s most important ranking factors .
Google uses backlinks in the same deb directory way that citations are used in academic papers – to understand the reputation and trust of a website. If you receive backlinks from reputable sites in your industry, this tells Google that it trusts you.
Building backlinks is not easy , but there are some proven strategies:
- Reach sites with broken links where your content is a relevant substitute
- Develop interactive tools, such as a calculator, quiz or game, related to your industry.
- Produce first-party data through studies or surveys
