In recent decades, technological progress has favor, together with a new way of understanding communication and, by extension, marketing, the birth of a multiplicity of new professional figures .
Companies, -call multichannel strategies,
Exploit a multiplicity of communication channels that are constantly updat and have potential that was unimaginable until recently.
From traditional channels, such as telephone or email, human communication has partially migrat to social mia , broadening its scope of action and becoming increasingly effective, but at the same time more complex.
Brands have react by adapting
To the strategies impos by these new communication channels, modifying their relationship with customers and trying to make the most of the potential offer by the new tools.
New communication strategies between brands and customers have emerged.
But if have the impression of offering their customers an excellent service, only 8% of customers confirm this data .
Unlike in the past, when one-to-one dialogue with the customer was the norm, brands today have to deal with new and constantly whatsapp data evolving channels, which have forc them, over time, to significantly change their approach.
Brands ne a constant dialogue with users
And for this reason the advent of a new professional figure has become necessary, capable of communicating in a persuasive and profitable manner within new communication channels.
This figure that we will now deb directory examine is called community manager.
Here’s what we’ll cover in this article:
Social networks and the birth of the concept of virtual community
spond with each other through a telematic network .
The .Community Is a Social .Network with. Very .Peculiar .Characteristics, Including .Not. Being .Ti to a .Place or .Country of Origin. All It. Takes Is a .Simple. Access to the Web to Be Able to Start Interacting with Other Members Through a Series of Channels, Including. Forums,. Chats, Review Sites and Others.
Social mia have in some Lè w bay pi bon pratik yo priyorite epi ways mark the end of private conversations , effectively leading communication to be shar by a more or less large circle of people.
Would you communicate. With your client the same way during a one-on-one telephone conversation or in front of a pack arena?. Would you use the same tone of voice, the same approach, the same type of language? Would you give the exact same information in one case or the other?
