Personalized experience Social media platforms will increasingly use AI technology to provide personalized experiences to users. Users will receive content that is tailored to their interests and habits. 5.4. The Rise of AR Augmented reality (AR) technology.
will appear more on social media
features such as Instagram, Snapchat, TikTok, etc. Users can interact with AR effects in videos and images. Brands can use AR to create interesting and engaging experiences for customers. Influencers in small communities instead of focusing on big celebrities. They have a strong influence on their small audience.
Expanding Social Commerce in popular
social networks Direct selling through social media platforms will become a big trend. Users can shop right in the app without having to visit the retailer’s website. Instagram, Facebook, Pinterest, TikTok are all pushing e-commerce features. 5.6. Micro and Nano Influencers The new trend is to partner with industry experts,5.7. Marketing with messaging in popular social networks Social media in-app messaging platforms like Messenger.
WeChat will be leveraged for marketing
Brands can send 1-1 messages, notifications to customers directly and personalized. 5.8. User Generated Content (UGC) User-generated content (UGC) will be prioritize over branded content. Users trust UGC more because it is authentic and transparent. Brands need to encourage users to share content about themselves. 5.9. Social responsibility telegram users lead Brands need to demonstrate their commitment to social and environmental issues on social media to attract users.
Consumers are increasingly interested in core values
meaningful activities of businesses. 5.10. Voice Search Optimization Users are increasingly using voice assistants to search for information. Brands need to optimize content for voice search engines like Siri, Alexa, Google Assistant. 5.11. Livestream trying to frame our indications in this and interactive experience Social media platforms will promote livestreaming and live video to increase user interaction. Audiences can interact through commenting features and sending virtual gifts in live videos.
Social Listening in popular social networks
Collecting and analyzing data from bw lists user conversations (Social Listening) will help brands better understand customers and adjust strategies. Big data analytics technology is widely use for this purpose. 5.13. User data security Data privacy and security will be important issues for both users and social media platforms. Stricter privacy enforcement will force companies to be more transparent about how they collect and use user data.
