The topic of MVP is not only about reading books: it is often included in training courses for product managers and other professions. How to Develop an MVP To release a minimum viable product, there are five main stages that need to be completed. Step 1: Assess the market and competitors To create a successful MVP, first study the competitors’ offers: what similar products are already on the market, their strengths and weaknesses.
Then clearly formulate
How your offer will differ from them. This could be a solution nigeria phone number library to the client’s problem in a new convenient way, speed of work or some other quality parameters. You need to find an unoccupied niche or an unmet customer need. For example, the Samokat service delivers groceries to people in 15 minutes. Users choose from a limited selection of products, but receive them very quickly. Such speed is possible thanks to its own network of warehouses in every major area of the city.
This is an important competitive advantage
That distinguishes Samokat from other companies. Step 2: Study your audience To develop a quality model, you also need to talk to your audience and find out what problems they face and how they solve them. Describe in detail the people who could potentially into different genres research papers use your product. Identify the core audience – the most targeted group of clients. Step 3. Formulate the main task and functionality of MVP Based on the information received, describe a full-fledged product and then highlight its key and additional functions. Determine the main option that the MVP will perform.
It should solve the biggest problem of users
At the same time stand out from competitors. Step 4. Choose the tg data MVP type and define success criteria Choose the MVP model that best suits your case. Define the criteria by which you will evaluate the result. Here is a list of options: number of application downloads; number of product orders, project income; amount of payments for crowdfunding; cost of attracting one client; time spent on the site or in the application; NPS is a user satisfaction index that shows how often you are recommended; churn rate and other project marketing metrics.
Set a bar for these criteria above
Think about what other ways you can get user comments on the features of your project. Step 5: Release MVP and get feedback Create a minimum viable product and release it to the market. Monitor customer reactions and collect all user comments, messages, and feedback. It is important to analyze both positive and negative experiences.
