WhatsApp enables your brand to receive queries immediately and provide customers with real-time support. This feature becomes crucial, given that 28% of customers expect to receive help within an hour and 18% anticipate an immediate response. Keeping up with that pace seems arduous, but WhatsApp allows you to provide customer support around the clock. All you need to do is employ a chatbot and feed it with typical questions and answers. This approach can help you reduce customer support costs by 30%.
In short, creating a
WhatsApp marketing strategy involves setting goals, exploring your telegram blast audience, delivering great content, and maintaining good relationships with your customers. Some brands have mastered these techniques to perfection. In the next part, we’ll dive into some examples and ideas for your WhatsApp marketing. 5 WhatsApp marketing ideas and examples WhatsApp marketing is all about audience relationships and delivering value. However, there is room for some creativity in these conditions. Let’s take a look at WhatsApp campaigns from all kinds of businesses and get a dose of inspiration for your own brand promotions.
Klook – transactional messages
Online travel platform Klook decided to use WhatsApp for customer sms prepare a campaign for the holidays! satisfaction and to increase retention. Therefore, the company built its marketing strategy around updates and notifications about bookings. Klook cared about the interests of its customers and needed to find the most convenient communication channel. Since the company has a huge audience in the Asia-Pacific region, the choice fell on WhatsApp – the app is widely used in this area. The travel platform invited visitors to its website and app to subscribe to WhatsApp notifications – order updates and reminders.
As a result, WhatsApp’s opt-in
rate turned out to be 63% higher than that of Klook app push notifications. The bzb directory customer retention rate grew by 40%. Netflix: Personal Recommendations Streaming giant Netflix knows a thing or two about keeping its users engaged with the service. The service offers personal recommendations on its mobile app. In 2017, the company decided to extend this practice to WhatsApp. Netflix launched this campaign in January 2017 in India, WhatsApp’s largest market.
