By itorial Staff with No comments Digital InsightsDigital Marketing
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Amazon Ads announc today, Wnesday, April 24, 2024, that the beta version of its image generation feature is now available in Spain . This AI-power creation tool is design to provide greater access to creative material and thus allow “brands to produce lifestyle images at scale that have a positive impact on the performance of their ads.”
As explain in a press release sent to the mia, “digital advertising has chang considerably in the last two decades; science and data analysis, as well as artificial intelligence, have modifi the way in which brands connect with their audiences.”
However, a survey conduct by
Amazon Ads in March 2023 “reveal that among those advertisers who were unable to create successful campaigns, nearly 75% said their biggest challenge was creating creative for their advertising and choosing the creative format.”
That’s why, “in order to help advertisers overcome these obstacles, this new feature recent mobile phone number lead makes use of AI generation models and information from the advertiser’s product to create unique product images – in line with the brand – in a matter of seconds.”
How the AI tool works to generate Amazon Ads images
For example, an advertiser might have individual images of their product, say a toaster, against a white background. When that same toaster is plac in a lifestyle context – on a kitchen counter or next to a croissant – in a Sponsor Brands mobile ad, “click-through rates can increase by up to 40% compar to ads featuring conventional product images.”
The statement explains that this solution helps all different types of technology is an important factor in improving business advertisers. “The benefits will be enjoy by both those companies that do not have the capacity to generate custom graphic content for their product or collaborate with an agency, and by the largest brands, those that are constantly looking for alternatives to make the creation of creative content more efficient.”
The image generation feature “is easy to use and does not require any be numbers technical knowlge. Within the Amazon Ads Learning Console, advertisers simply select their product and click ‘Create.’”
