E-commerce is struggling with return rates

Maomao is a clothing merchant. She has been engaged in the clothing business for many years and she deeply feels that the return rate of e-commerce is increasing year by year. At the same time, she said that the trend of rising e-commerce return rate has become more and more obvious in recent years, and the magnitude is getting bigger and bigger. “Return” is originally a consumer protection measure for e-commerce shopping. It is normal for consumers to return goods due to objective reasons such as unsuitable clothes and product quality problems that consumers buy when shopping on e-commerce. But in recent years, more and more external factors are pushing up the return rate of the e-commerce industry.

The maturity of the online “fitting room”

Platform merchants, as the direct responsible person for consumers’ returns, are suffering from high return rates. As the above-mentioned clothing merchant said: “For returns caused by exact problems such as quality and size, we can work hard on our own products to improve quality and accurate size to reduce the return rate. But now most of the Belgium Phone Number List returns without reason within seven days are our merchants. It cannot be controlled.” For example, changes in consumer shopping habits, lower logistics thresholds, and iterations of e-commerce decision-making models are all accelerating this phenomenon. For merchants, the increase in return rate caused by external factors has become uncontrollable.

Passionate shopping increases return rate

The maturity of the online “fitting room” The other side of the increasing frequency of e-commerce returns and exchanges is the full improvement of e-commerce infrastructure, which is also the result of e-commerce platforms continuously reducing consumers’ online shopping vigilance. A person in the e-commerce industry said: “There are more and more e-commerce returns and exchanges. The most fundamental reason is that it is more and more BY Lists convenient for consumers to return and exchange goods. The time and money costs for users to return goods are already low enough.” On the one hand, the popularity of express delivery directly increases the return rate. Domestic express delivery is developing at a rapid pace.