The advertisements that are sent out into the world via Google Ads must of course meet certain standards. For example, the content may not be provocative and things like drugs or forging documents may absolutely not be advertised. This is to keep the internet – the surface web at least – clean and free of crime. Nevertheless, certain accounts continue to make mistakes with their advertisements, both in text and Display ads . To prevent this, Google announces a pilot program based on the 3 strikes and you’re out principle.
3 strikes, you’re out
Starting in September 2021, Google Ads will launch its pilot program aimed at tackling accounts that repeatedly violate advertising policies. The company writes the following about this in an explanation within the online help center :
“Warnings and strikes will be issued to accounts
that do not adhere to our advertising policies – this includes ads that promote deceptive behavior or products such as false documents, hacking services, tobacco, drugs or weapons.”
Of course, such ads have been banned for a long time, but there was never a system to actually punish accounts. Until now. With the 3-strike pilot, Google hopes to put an end to recurring policy violations by actually handing out appropriate punishments.
How the 3-strike system works
For a first violation of Google Ads advertising policy, you will not be punished immediately. However, you will receive an official warning. Each updated 2024 mobile phone number data subsequent violation that an account commits will be punished with an official penalty that increases in severity with each subsequent violation. The fourth violation, and therefore the third official penalty, will be answered with a suspension of your account.
In this overview you will discover exactly how the 3-strike system works:
Google Ads 3-strike system
Once an account violates a policy, the account administrator will receive an email explaining the violation. After receiving this initial warning, the administrator must adjust the ad to meet the allowed standards – and then notify Google Ads da mora sodnik pri odločanju to regain eligibility for ad serving.
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The duration of a strike
Google has determined that strikes expire after 90 days. This means that you can fix the issues with your ad that earned you a first or second strike, and – if you don’t get a third strike within 90 days of receiving the first two – your account will essentially ao lists be reset and the next penalty will simply be a first warning again.
As is always the case with Google Ads, account administrators can always appeal a warning or strike they have received under the 3-strike system. However, there are still exceptions to the rule, Google states:
“We immediately suspend accounts when we detect egregious policy violations, such as circumventing our systems [for example, by creating new accounts to avoid a suspension.
