business database Archives

10 Oct 2023

How bloggers drive traffic and measure results

keyphrase and the URL. MarketMuse will then show you several things at once: A list of semantically relat keywords and relat topics The keyword frequency of each for your page compar to the keyword frequency of the other high ranking pages Your word count compar to the word count of the other high ranking pages It looks like this: Now as you add paragraphs it will keep updating your keyphrase usage frequency. It also shows word count and “content score” which is their metric for keyphrase relevance. Once you reach their

Target content

Score move the revis content into your content management system. How to use ChatGPT to help with SEO its Generative AI is amazingly good at generating language which is partly what b2b email list we’re doing here. But I don’t recommend expecting one algorithm (ChatGPT) to appease another algorithm (Google Search) without applying a lot of human help and talent. So first you’ll train the AI to better understand our audience and ask it to evaluate our webpage. For this you ne to create a quick AI-generat persona. We’ve publish a detail

Article and video

Howing this process but we’ll summarize it and adapt it for SEO here. First ask ChatGPT to create a persona by giving it the job title industry and basic information about the person’s role. If you’re working on an article ask the AI for BY Lists details about their information nes. If you’re working on a service page ask about its decision criteria for buying those services. Next you’ll give it our existing page and ask it what information is missing bas on that persona. Finally you’ll ask it to write some additional copy. To keep from rucing the keyphrase

10 Oct 2023

SEO edits that improve relevance for

Week. Sometimes within a few days. If it doesn’t budge within two weeks it’s probably not going to move at all. To see the real impact in Google Analytics you may ne to wait a month or more. If you use a paid SEO tool start tracking that keyphrase now if you weren’t already. Add the target keyphrase to Semrush (“Projects”) or Moz (“Campaigns”) or Ahrefs (“Rank Tracker”). 7. Measure results Marketing is measuring. If you don’t measure your results you’ll never know the impact of your action. You won’t improve. You can’t

Prove your value

Every action we’ve taken so far is 100% measurable. The impact (or lack of impact) is visible in several places: Google search results (rankings) Semrush Moz or Ahrefs (rankings) Google Search business email list Console (clicks impressions average position) GA4 (traffic and engagement) If the page wasn’t well optimiz to begin with a few small changes can lead to a big improvement in Google rankings. And if the page wasn’t well written the content upgrades can have a big impact on engagement. I’ll use a page that I updat using the process

It’s a post about

Improving email open rates written in April 2021 and updat in August 2022. Here’s how to measure both the engagement and SEO impact of your efforts. First we’ll use a paid SEO tool to see the BY Lists improvements to Google rankings Then we’ll do it twice in GA4 once with a report which is a bit easier then with an exploration which is a bit prettier. To measure the ranking impact in an SEO tool: I’ll show the ranking impact in two SEO tools both of which require subscriptions. First here it is in Moz. Keep in mind that in Moz you’ll

10 Oct 2023

What do top bloggers do differently

Relevance on the current page I’ll assume What do top for now that we’re looking for additional copy to be add to the bottom of the page. Because of how you’ve prompt the AI this new copy fills two gaps: It fills in the missing key information that our persona nes before they buy It fills in the missing semantically relat phrases that we discover in Step 4. Here is the prompt: Usually gaps are the same. The miss information that visitors are looking for are the same as the missing phrases that Google is looking for. What’s good for search is what’s

Good for visitors

Quality in search and quality for humans is the same right? Google is trying to satisfy a human searcher after all. Of course you’ll ne to do careful iting on any copy generat by ChatGPT. Here’s a checklist for adapting b2b leads AI-generat content so it aligns with digital content best practices: Check it for accuracy Add specific examples from your business Add supportive images Add testimonials and other social proof Add data and statistics Tune it for your brand voice Add internal links Add calls to action You can see that ChatGPT nes a

Lot of help from

Humans. AI gives us a productivity boost possibly saving as much as 20-30% of your time but there is still a lot of work to do by hand. 6. Publish the updates …and wait a week You’ve got the page all polish BY Lists up. You did it by hand with a tool or using artificial intelligence. You made it more detail more comprehensive and more helpful. Hit the publish button. Typically improvements to Google rankings will be visible within one

10 Oct 2023

Improve title tags for higher clickthrough

Ne to have track the keyphrase before you made the changes to see the impact. You can see here how this method can improve Google rankings fast. The rankings chang within a week: Next we’ll look at it in Semrush which doesn’t require that you enter all keyphrases you’d like to track. You can create a project and track specific phrases but it will also report on position changes for any phrase over any date range. Again you can see that this process shows how to improve Google rankings fast. The positions chang within a week: But there’s more to life than rankings. Are goals are really about traffic and engagement. So let’s

Move on to Google

Analytics. To measure the results using a GA4 report (easier) This report is quick to create but doesn’t draw one simple line chart showing impact. You can’t change the line charts in GA4 reports. They always show all business lead of the rows. So I won’t show the line chart. This entire process is detail in our post about GA4 content marketing audits. Here’s a summary of the process and a single screenshot of the final report. Go to the Reports > Pages and Screens report. The “primary dimension” (which is the drop down above the first

Column should

10 Oct 2023

Add depth and relevance with

Page location” which is the URLs of your pages Set the date range to start with the date that you updat the page and go forward a month if possible. Toggle the “compare” switch so you can see the previous period. Add a filter so the “session mium” is “organic.” Now the report includes only traffic from organic search. Search for the page by entering the URL (or part of it) in the search box above the first column. The report should look like this: You can see that the page improvements which may have start with an SEO goal

Improve rankings

Also had a huge impact on Ahe engagement with the page. Traffic went up more 300% and average engagement time increas by more than 100%. To measure the business database results using a GA4 exploration (better looking) Now I’ll do the reporting again using a GA4 exploration. This is the only way to get a single line chart showing the traffic to a specific URL in Google Analytics. If you miss the “plot rows” feature of Universal Analytics you’ll like this. It’s a bunch of simple steps. I’ll list them all here. Obviously I should make

This a video!

Go to Explorations > Blank Exploration Set a date range that includes the time before and after the page was updat In the Tab Setting BY Lists column under VISUALIZATIONS click the line chart icon In the Variables column click the plus sign next to DIMENSIONS then search for and add “Page Location” and “Sessions Mium” In the Variables column click the plus sign next to METRICS then search for and add “Sessions” In the Tab Settings column under ROWS click to select dimension and choose “Page Location” In the Tab

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