Tens of billions of subsidies are not a low-price antidote, e-commerce urgently needs new stories

Go to  to buy home appliances, go to Taobao for all types, and go to Pinduoduo to buy cheap products. The once clear “mind” of users is gradually being broken, and the key to breaking the situation is the “ten billion subsidies” of major platforms. “As an ordinary user, I don’t have absolute loyalty, and I just get in the car when it’s cheap.” Qin Yu, who is good at shopping around, finds that she is getting more and more daring to buy things on Pinduoduo, and she dares to “give it a go” for large home appliances: price is really good, and I’m going to buy a new Apple phone.

Jindong’s tens of billions of subsidies can’t afford it?

However as tens of billions of subsidy activities are in full swing in front of the public, she “emergency brakes” on purchase decision: “It’s still very expensive. Looking forward to 10 billion subsidy, on the one hand, I am curious about the price level, and Ghana Phone Number List on the other hand, after all, overall purchase of electrical appliances is more reassuring.” Beginning in February, began warming up tens of billions of subsidies with a high profile, and played a game of public opinion back and forth with Pinduoduo, staged a “price undercover” drama. Low prices have become the consensus of e-commerce, and tens of billions of subsidies have become the main battlefield for low prices.

Why did radicals in the price war take the conservative route?

But it is clear that tens of billions of subsidies will treat the symptoms but not the root cause. tens of billions of subsidies can’t afford it? On March 9, in the tens of billions of subsidy activities of the two platforms, there was an Apple 14 Pro mobile phone that Qin Yu was planning to buy. “For the same product, is 100 more expensive than BY Lists Pinduoduo. I don’t quite understand why has been overtly and covertly targeting double payout. ” Similar to Qin Yu’s sensitive price perception, many users are complaining that tens of billions of subsidies are full of gimmicks, but lack of sincerity.