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The Turning Point at Station B (Part 2)

Let’s talk about the commercialization of Bili Bili—culture, games, and social interaction. For the current Bili Bili, commercialization comes after cost reduction. In 2022, Station B’s annual total revenue will reach 21.9 billion yuan, a year-on-year increase of 13%. Among them, value-added services and advertising are the main drivers of Station B’s revenue growth, with revenue increasing by 26% and 12% year-on-year respectively. It can be seen from the financial report that in order to tap the commercial value of users, Bili Bili must have the support of traffic. The total usage time of Bili Bili users increased by 51% year-on-year this quarter.

The economic premium of community culture

The key is that after the Story mode is launched it has been smoothly integrated. with the community ecology and has become a supplement for new usage scenarios. The average daily playback volume has increased by 175% year-on-year. And it has Estonia Phone Number List also become a traffic pool that can be used for commercial realization. In addition the performance advertising revenue of station B has also increased. By more than 50% year-on-year, which has run out of good cases such as Pinduoduo. The management of Station B also stated that Station. B is the only video content community in the industry that insists on expanding.

Making games at Station B is not just self-made — talk about the value of the game community and the life cycle of the game

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The open loop, and welcomes more e-commerce platforms to settle in. In the future, this may also become a powerful growth point for Bili Bili advertising. In the fourth quarter, the gross profit margin of station B increased by 2.1 percentage BY Lists points from the previous quarter to 20.3%. While achieving rapid growth in daily active users, marketing and sales expenses decreased by 28% year-on-year, and its proportion in total revenue dropped from 30% in the same period last year to 21%. 20% gross profit is the standard line for measuring the health of corporate revenue. More than 20% means that the company’s profitability is on track.

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