Three things that should never be missing from your website

It’s nice to have a personal website , eh! But too often we forget that it’s our virtual home and that it’s not enough to set up a series of very cool pages that meet our personal taste. There are some elements that must always be present and, above all, functional for the user who comes to visit us.

Here are three things that should never whatsapp and digital marketing be missing from your site and that could make your readers come back and then transform them into customers or useful contacts.

A compelling about page

The about page is definitely the most difficult to create. Not on a technical level, but in terms of content. Telling who we are and what we do is very complicated . And this is true for both beginners and those who have been communicating for some time. 

That said, give up, you can’t do without it . Whatever you sell – material goods or your professionalism – users want to know more before buying or contacting you. They want to know who you are, they want to know if you are worth more than your competitors. Are you thinking that the quality of your products will do the talking for you? Sure, that is fundamental but others eco-friendly schools are coming can have it too. In the end – as marketing experts rightly say, people buy from other people. What does that mean? That by telling your story you will gain the attention of your users and maybe even their trust. 

So write clearly who you are, what you do and what your values ​​are.

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An effective call to action

Admit it, calls to action intimidate you. There would be nothing wrong with that, don’t worry. For those who are not familiar with them, they might seem intrusive, but in reality, if you think about it – and observe carefully – all the sites you browse are full of calls to action. So, once a potential customer or an interested reader arrives on your page, don’t let them escape.
Invite them to perform an action that is important to you . Which one? It depends on your sector and what results you want to achieve. It could be contact me for an appointment, ask for a quote or sign up for my newsletter . 

Choose the one that best suits your needs, but remember to always include it. Without a call to action you are missing an opportunity. 

 

Contacts and social links

Trivial, right? Yes and no, actually.

Yes, because we should all know that on our site there must be all the contacts to allow readers and users to reach us, write to us, follow us.
No, because there are still many who forget them or put them on a single page of the site or place them in places where it is difficult to notice them. Even worse are those who insert them but then they are not clickable because there are no addresses. 

So what to do? Create a contact page on your site and make it as detailed as possible: your company’s physical address, phone number, email address, links to social media. Is that all? No. Find the spot that convinces you the most (top above the menu, in the footer at the bottom…) and make sure they are always visible. So if I arrived on your site reading a blog article that I found fans data on Google, I already have the addresses to get in touch with you in front of my eyes. 

Read also:

• Want an effective website? 5 essential elements

These are three pieces of advice that have a very important aspect in common: facilitating the reader and/or potential customer right from the start . Attention is short and competition is high, so it is important to immediately prove to be effective and useful for those who come to visit us “at home”, on our site.