In order to understand the effectiveness and success of the efforts invested in SEO, it is necessary to define key KPIs. Without constant monitoring and analysis of the performance indicators of the search engine, it is impossible to assess the progress of the work.
KPIs in SEO which are determined by the customer and the service provider
allow you to establish a work process, track data and regulate the relationship between the parties.
Artem Kolomiets , Head of SEO of the Internet marketing agency Webpromo, lecturer and curator of the WebPromoExperts Academy
talked about the main and additional performance metrics that every online business should monitor.
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Also Read: Main Sections and Features of Google Search Console: Everything You Need to Know
What are KPIs in SEO?
KPIs ( from the English key performance indicators ) help to measure the degree of achievement of goals, in particular, to evaluate the effectiveness of invested efforts in SEO. Unlike other marketing channels, search masa untuk menjadi lebih bijak engine optimization takes time. KPI metrics allow you to analyze how effective the strategy is, determine which of its elements are working and which are not, and assess progress over the interim period.
In addition, KPIs in SEO guarantee data transparency that regulates the relationship between the client and the agency.
Types of KPIs in SEO
Mandatory KPIs for tracking should be highlighted, as well as additional indicators that will help make an in-depth analysis of SEO work.
Key KPIs
1. KPI by positions. Any online business wants to be in the TOP search results (SERP). The brand is interested in as many users as possible seeing its site, which means choosing among other competitors.
The higher the SERP position, the more potential customers you will reach.
2. Traffic KPI. This is the foundation that is the key criterion for SEO services. The metric is suitable for every resource, from commercial to informational. The visibility of the site in search results ensures an increase in the number of customers who came organically. People have america email list entered queries into Google and received results that match the keywords on your site. The growth of organic traffic from month to month reflects the result of the work of an SEO specialist. In addition, you can monitor the quality of targeted traffic.