SMS The importance of the holiday season is now well established!
A study conducted on the behavior of the French during the holidays confirms that 51% of French people plan to make at least one purchase online and that at least 25% of them bulk sms master say they make their purchases from their smartphone. These data are even more important if we consider that mobile purchases are constantly increasing and are even aiming to surpass the good old PC!
SMSIncluding a campaign in your end-of-year communication plan means diversifying your marketing strategy and facing the holidays with peace of mind! Using this marketing lever, you can also approach your customers at the moment of purchase, because the mobile phone is very often used as the last step before visiting a store. In fact, 76% of people go to the store within 24 hours of seeing an offer that interests them.
End of year marketing events
November 25: Black Friday
Black Friday is an institution in the United States. In recent years, it has become an unmissable event in Europe. The large promotions it allows are a great sales opportunity for retailers and e-tailers. For many consumers, it is the ideal time to start their Christmas shopping.
November 28: Cyber Monday
This “Online Monday” is the Monday after Black Friday, and therefore the continuation of this day of extraordinary promotions. Originally, Black Friday was reserved for physical retailers. Cyber sms the conversion rate of a marketing campaign Monday was therefore born at the instigation of e-tailers to compensate. SMS This is the ideal day for a Rich campaign that leads to your landing pages!
December 25: Christmas
It is the keystone of the holiday season, the day when every family exchanges gifts under the tree. The days leading up to Christmas are therefore an incredible opportunity for your company to stand out, both in terms of customer relations and marketing.
Next:
The holiday sales potential doesn’t end with Christmas. Then there’s the season of gift returns, but also of giving. The young audience that received money for Christmas also represents an deb directory opportunity. Segment your customer contacts to maximize your possibilities.
The valuable data on purchasing behavior that you will collect will allow you to prepare for the following events: private sales, liquidation sales and, of course, the winter sales, which will take place from Wednesday, January 11 to Tuesday, February 7, 2023.
