McDonald’s , the most famous fast food chain of all. Has taken the most controversial debate as the center of its new campaign: “Chicken” or “not chicken.” Although the Big Mac recipe has been the same for more than five decades. Now the chicken Big Mac is born . This […]
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The shield of the Targaryen house flies over the streets of Madrid, in promotion of The House of the Dragon , the hit of HBO Max . This can be seen in the Plaza de Callao next to an installation of the Iron Throne, where fans of the series have […]
The Best Agency to Work For ranking carried out by Scopen reveals which are the most attractive creative and media agencies to work for according to advertising sector professionals themselves. In its latest edition, which has now been published, &ROSÀS and Havas Media are positioned as the best-rated workplaces in […]
It’s not Analyzing the bad to generate 500 euros in a single afternoon, right? This post goes in that direction: trying to provide you. With a useful reference guide to save you time (and thus make you earn more money). When performing an SEO audit . Article index 1 What […]
Close to configuration. We save and send the changes. Mide con Analytics With these actions we have managed. To create and send events to Analytics , where the. To test, we can go to Analytics>Real-time>Events, and try. After a few minutes. If we click on the event that we have. […]
I recommend using a nomenclature I analyze so that the events are not chaos. In this case we have used: What we want to measure. Where we are going to measure it Label type: We select Google Analytics. Universal Analytics Tracking Type. Event Category. Affiliate Click (or a name that […]
Brands can exploit the endowment effect Your Passport. For their own benefit, fueling the feeling of ownership among consumers even before making the purchase. Giving the customer the opportunity to try on sunglasses virtually is an example of a practical application of the endowment effect. 5. IKEA effect We appreciate […]
In the universe of marketing, the Carpenter effect Endowment effect The endowment effect can prove to be particularly useful when it comes to showing products in use. And it also works with calls to action. “It is important to be visual,” Modemann stressed. Phrases that deliberately urge the consumer to […]
In this sense, it is absolutely vital to “understand what is Unleash. Your happening in the subconscious of your target audience. She stressed. In his speech at OMR dissected 5 psychological keys to “doing marketing on steroids. Social proof. The best way to get a consumer interested in a particular […]
