McDonald’s , the most famous fast food chain of all. Has taken the most controversial debate as the center of its new campaign: “Chicken” or “not chicken.” Although the Big Mac recipe has been the same for more than five decades. Now the chicken Big Mac is born . This […]
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The shield of the Targaryen house flies over the streets of Madrid, in promotion of The House of the Dragon , the hit of HBO Max . This can be seen in the Plaza de Callao next to an installation of the Iron Throne, where fans of the series have […]
The Best Agency to Work For ranking carried out by Scopen reveals which are the most attractive creative and media agencies to work for according to advertising sector professionals themselves. In its latest edition, which has now been published, &ROSÀS and Havas Media are positioned as the best-rated workplaces in […]
It’s not Analyzing the bad to generate 500 euros in a single afternoon, right? This post goes in that direction: trying to provide you. With a useful reference guide to save you time (and thus make you earn more money). When performing an SEO audit . Article index 1 What […]
Close to configuration. We save and send the changes. Mide con Analytics With these actions we have managed. To create and send events to Analytics , where the. To test, we can go to Analytics>Real-time>Events, and try. After a few minutes. If we click on the event that we have. […]
I recommend using a nomenclature I analyze so that the events are not chaos. In this case we have used: What we want to measure. Where we are going to measure it Label type: We select Google Analytics. Universal Analytics Tracking Type. Event Category. Affiliate Click (or a name that […]
There is no point in filling ourselves with keywords that are synonyms or that overlap with each other. At this stage we exit the tool and sit down with the team to work on the document. This fifth step is also a good scenario to remove from keyword research those […]
Our favorites are: the aforementioned. In this third step you will spend a couple of weeks with the tool you choose. The task is to use it to find ideas that complement the list. Most importantly, is to deepen the created document as much as possible so as not to […]
Then for the asynchronous exercise, upload the file to a shared folder and commit to writing down everything that comes to mind over the next week. Step 2. Evaluate the market and competitors once the synchronous and asynchronous brainstorming. what follows is to investigate the market and competitors. For the […]
With good keyword research defining the editorial. Most importantly, line of your blog or the publication calendar for social networks will be a piece of cake. The list of keywords will show the team what topics should be addressed in the digital world to be consistent with the consumer journey and […]
